Twitter: Communicating your brand.

2 09 2009

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Face it, Twitter matters, and it matters to your business. If your business does not have a Twitter account, open one now.

What is Twitter? Well, according to Wikipedia, “Twitter is a free social networking and micro-blogging service that enables its users to send and read messages known as tweets. Tweets are text-based posts of up to 140 characters displayed on the author’s profile page and delivered to the author’s subscribers who are known as followers.”

But what does this mean for your business? As part of your marketing plan, Twitter offers yet another vehicle to broadcast your brand to existing and potential customers. By broadcasting your message across multiple platforms (blog, Twitter, Facebook) you can deliver information to the customer instead of hoping that they come to you. Consider Twitter to be just one part of your social media and marketing strategy, a strategy that should aim to keep your brand current, relevant, and top of mind.

Equinox Business Law Group recently held a social media event for business owners and entrepreneurs. I found their follow-up blog commentary to be incredibly informative for both seasoned social media gurus and elementary users alike. Check out their commentary on developing a social media strategy and The Digitial Millenium Copyright Act. And as one of their event attendants, Cake Central, put it:

“Social Media is all about “the conversation of your brand”. This conversation is going to take place whether you like it or not. The best thing you can do is provide places for the conversation to take place, encourage your customers to participate in the conversation, and respond quickly to the commentary as it unfolds. If you do not take an active part in the conversation, you may find your brand identity slipping from your control.”

Back to Twitter. As for best practices and application strategies, it’s worthwhile to go to the experts:

And on the technical side, which application of Twitter is best to use? Well, you’ll initially have to sign up via the web. As far enhancing your opportunities for using Twitter, check out Tech Crunch’s 2009 “Top 21 Twitter Applications.”

At the end of the day, don’t let Twitter or any other social media strategy get the best of you. Sure, it may be overwhelming, but isn’t any new endeavor? Every successful business owner is concerned about finding new means to promote their business. Twitter is branding mechanism; each Tweet allows you to converse with more and more customers and industry colleagues who are eager to support your business in return.

Photo courtesy of the Financial Times.

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