OPEN Forum by American Express.

19 01 2010

In generating content for my blog, I do a lot of Googling. Given that we’re at the start of the year, I’ve been interested in learning about the trending topics of interest for small businesses in the coming year. And in my search, I found a great article listing the “Five Trends That Will Shape Small Business in 2010” on American Express’ OPEN Forum website. With a title like that, it’s hard not to look (and it’s actually a pretty good forecast).

After reading the article and looking around at the tabs and additional columns on the site, I became really intrigued at what American Express had to offer small business owners through it’s OPEN Forum site. What is it actually?

Chris Brogan recently wrote about it and explained the site as “a blog area that aggregates interesting business content, with the mindset of gathering a conversation in a sponsored area.” Spot on. It’s a place to find insight and perspectives from business experts on current issues. And  it’s also a way for American Express to spread its brand across select blog content. Regardless as to whether you’re an AMEX card owner, this is a great site to peruse for information about running a successful small business.

And in recognition that 40% of the nation’s businesses are owned by women, representing 16% of jobs in the U.S., American Express is partnering with Count Me In, Women Impacting Public Policy, SCORE, eWomenNetwork, National Association for Women Business Owners, Women President’s Organization, and Women’s Leadership Exchange to produce the American Express OPEN Women’s Business Summit in February 2010. Even if you’re not attending, I’m sure that the OPEN Forum site will post lots of related discussions and articles surrounding the event to read.

I’m really excited about OPEN Forum. Yes, it’s a place for AMEX to bolster it’s presence and attract new customers. But it’s also a great example of how a company can use it’s own metrics and resources to build a content network of information curated by leading experts, and become a facilitator for succeeding conversations therefrom. It’s an extension from the blogs and social media relied upon by small business owners, and it’s unique community oriented site. You can also stay up to date by following OPEN Forum on Twitter, where they post much of their aggregated article content.

Photo courtesy of Chris Brogan.



One response

23 04 2010
Small Business Resources in Washington. « The Company Line: BLOG

[…] OPEN Forum by American Express – A forum contributing insight and perspectives from business experts on current issues. […]

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